How to View Location Analytics
Viewing Location Analytics
Your dashboard provides analytics to help you understand how drivers interact with your charging location listings and identify opportunities to improve visibility and usage.
Why Analytics Matter
Benefits of monitoring analytics:
📊 Track performance - See which locations get the most views 📈 Measure growth - Monitor trends over time 🎯 Optimize listings - Identify what works and what doesn't 🔍 Improve visibility - Understand search performance ⭐ Respond to trends - Address issues before they become problems 💡 Make data-driven decisions - Know where to focus efforts
Accessing Analytics
Dashboard Overview
- Go to Dashboard
- See summary metrics for all your locations:
- Total locations
- Total page views (last 30 days)
- Total reviews
- Average rating across all locations
- Total photos uploaded
Individual Location Analytics
- Dashboard → Sites → [Your Location]
- See detailed metrics for that location:
- Page views (7 days, 30 days, all time)
- Review count and average rating
- Photo count
- Station count and port count
- Last updated date
- Verification status
Key Metrics Explained
Page Views
What it is:
- Number of times drivers viewed your location detail page
- Does NOT include search result impressions (coming soon)
- Counts unique sessions (one driver refreshing = one view)
Why it matters:
- High views = good search visibility
- Low views = need to optimize listing
Typical ranges:
- Urban DC fast charger: 100-500 views/month
- Suburban Level 2: 20-100 views/month
- Rural/remote: 10-50 views/month
- Highway rest stop: 200-1000 views/month
How to increase:
- Add more photos (aim for 5+)
- Complete all fields (name, hours, pricing, amenities)
- Get more reviews (encourage visitors to review)
- Respond to reviews (shows engagement)
- Keep information current (updated listings rank higher)
Review Count
What it is:
- Total number of reviews drivers have left
- Includes all ratings (1-5 stars)
- Updated in real-time
Why it matters:
- More reviews = higher search ranking
- Social proof (drivers trust locations with reviews)
- Indicates usage level
Good benchmarks:
- Established location: 10+ reviews
- New location: 3-5 reviews in first month
- High-traffic location: 20+ reviews
How to increase:
- Provide great service (quality equipment, clean facilities)
- Encourage reviews (signage at location, follow-up email)
- Respond to reviews (reviewers are more likely to review again)
- Fix issues mentioned in reviews
- Make reviewing easy (QR code at chargers → review page)
Average Rating
What it is:
- Average of all star ratings (1-5 scale)
- Weighted by recency (newer reviews matter slightly more)
- Displayed to 1 decimal (e.g., 4.3 stars)
Why it matters:
- Drivers filter by rating (many exclude below 3.5 stars)
- Search algorithm favors higher-rated locations
- Visible in search results (first impression)
Good benchmarks:
- Excellent: 4.5-5.0 stars
- Good: 4.0-4.4 stars
- Acceptable: 3.5-3.9 stars
- Needs improvement: Below 3.5 stars
How to improve:
- Address issues in negative reviews
- Keep equipment maintained and operational
- Ensure amenities match what's listed
- Respond professionally to all reviews
- Update listing to set accurate expectations
Categorized Ratings
6 rating categories:
- Accessibility - Ease of finding and accessing chargers
- Amenities - Restrooms, WiFi, food, etc.
- Charging Speed - Power output vs. advertised
- Cleanliness - Location and equipment condition
- Ease of Use - Charger UI, payment process
- Value for Money - Pricing vs. experience
Why categories matter:
- Identify specific areas to improve
- Low "Accessibility" score → improve signage/directions
- Low "Amenities" score → add amenities or update listing
- Low "Charging Speed" → check equipment, verify specs
Example:
Overall: 4.2 stars
├─ Accessibility: 3.8 ⚠️ (needs attention)
├─ Amenities: 4.5
├─ Charging Speed: 4.0
├─ Cleanliness: 4.8
├─ Ease of Use: 4.2
└─ Value for Money: 3.9 ⚠️ (consider pricing)
Photo Count
What it is:
- Number of photos uploaded to your location
- Includes owner photos only (driver photos shown separately)
Why it matters:
- Listings with 3+ photos get 3x more clicks
- More photos = better search ranking
- Visual appeal increases conversions
Good benchmarks:
- Minimum: 3 photos (location, station, connector)
- Good: 5-8 photos (add amenities, signage, parking)
- Excellent: 10+ photos (comprehensive visual tour)
Limits by tier:
- Free: 3 photos
- Premium: 25 photos
- Premium Multi: Unlimited
Learn about uploading photos →
Stations & Ports
What it shows:
- Number of stations at your location
- Total ports across all stations
- Breakdown by connector type (J1772, CCS, CHAdeMO, Tesla)
Why it matters:
- More ports = higher search visibility for capacity searches
- Connector diversity = appear in more searches
- Accurate counts improve driver trust
Example:
Stations: 3
Total Ports: 8
├─ J1772: 4 ports
├─ CCS: 2 ports
├─ CHAdeMO: 1 port
└─ Tesla: 1 port
Last Updated
What it is:
- Date you last edited your location
- Includes any change (details, photos, amenities, stations)
Why it matters:
- Recently updated listings rank higher
- Shows location is actively managed
- Drivers trust current information
Best practice:
- Update at least quarterly
- Update immediately when equipment changes
- Refresh photos annually
- Review amenities seasonally
Analytics Time Ranges
Available date ranges:
- Last 7 days - Recent trends, immediate impact of changes
- Last 30 days - Monthly performance, seasonal patterns
- Last 90 days - Quarterly trends, long-term growth
- All time - Total cumulative stats
Use cases:
7 days:
- Did my recent photo upload increase views?
- How did that negative review affect traffic?
- Is the weekend promotion working?
30 days:
- Monthly reporting and planning
- Compare month-over-month growth
- Identify monthly patterns (weekday vs weekend)
90 days:
- Seasonal trends (summer road trips vs winter)
- Long-term impact of optimization efforts
- Quarterly business reviews
All time:
- Total performance since claiming
- Historical context for current metrics
- Lifetime ROI of subscription
Interpreting Trends
Growing Page Views
Positive trend = views increasing over time
Possible causes:
- ✅ Improved search ranking
- ✅ Added photos/details
- ✅ Got positive reviews
- ✅ Seasonal increase (summer travel)
- ✅ New competing locations closed nearby
What to do:
- Keep doing what's working
- Maintain listing quality
- Continue engaging with reviews
- Monitor for sustainability
Declining Page Views
Negative trend = views decreasing over time
Possible causes:
- ⚠️ New competing locations opened nearby
- ⚠️ Search ranking dropped
- ⚠️ Recent negative reviews
- ⚠️ Outdated listing information
- ⚠️ Seasonal decrease (winter in cold climate)
What to do:
- Update listing (triggers ranking refresh)
- Add new photos
- Respond to recent reviews
- Check for broken chargers (fix or mark out of service)
- Compare to competitors' listings
- Improve amenities or add missing ones
Stagnant Metrics
Flat trend = no change over time
Possible causes:
- 🔸 Mature location (reached natural audience)
- 🔸 Incomplete listing (missing key info)
- 🔸 No recent updates
- 🔸 Market saturation
- 🔸 Lack of reviews
What to do:
- Refresh listing (new photos, updated description)
- Encourage reviews from regular users
- Add custom amenities (Premium feature)
- Run local promotion (partner with nearby businesses)
- Update pricing if competitive
Using Analytics to Optimize
Low Views, High Rating
Diagnosis: Great location, poor visibility
Actions:
- Add more photos (aim for 8+)
- Complete all fields (hours, amenities, pricing)
- Encourage satisfied users to review
- Add detailed description
- Update weekly (even small changes help ranking)
High Views, Low Rating
Diagnosis: Visible but not meeting expectations
Actions:
- Read negative reviews carefully
- Fix equipment issues
- Update listing to set accurate expectations
- Respond professionally to all reviews
- Improve weak category ratings (check categorized ratings)
High Views, Few Reviews
Diagnosis: People visit but don't review
Actions:
- Make reviewing easier (QR code signage)
- Follow up with email reminder (if you have contact info)
- Incentivize reviews (discount for next visit)
- Ensure great experience (so people want to review)
- Ask for reviews in owner response to existing reviews
Multiple Locations: Uneven Performance
Diagnosis: Some locations outperform others
Actions:
- Compare top performer to low performers
- Match photo count, detail level, amenities
- Replicate successful strategies
- Check if underperformers have issues (reviews mention problems)
- Prioritize optimization for underperformers
Competitive Analysis
Coming soon: Compare your metrics to similar locations in your area.
Manual approach for now:
- Search for locations near yours
- Note their review count, rating, photo count
- View their listings as a driver would
- Identify what they do better
- Improve your listing to match or exceed
Key comparisons:
- Photo count (do they have more?)
- Review count (more social proof?)
- Amenities (do they list more?)
- Hours (are they 24/7 when you're not?)
- Pricing (are they cheaper?)
- Response rate (do they respond to reviews more?)
Setting Goals
Realistic monthly goals:
New location (first 3 months):
- 50+ page views/month
- 5+ reviews
- 3.5+ star average
- 3+ photos uploaded
Established location:
- 100+ page views/month
- 10+ total reviews
- 4.0+ star average
- 5+ photos uploaded
- 50%+ review response rate
High-performing location:
- 200+ page views/month
- 20+ total reviews
- 4.3+ star average
- 10+ photos uploaded
- 80%+ review response rate
Export & Reporting (Coming Soon)
Future features:
- Export analytics to CSV/PDF
- Custom date ranges
- Comparison charts (this month vs last month)
- Email reports (weekly/monthly summaries)
- Search impression data (how often you appear in searches)
- Click-through rate (search impressions → page views)
Common Questions
Q: How often do analytics update? A: Real-time for reviews and photos. Page views update every 15 minutes.
Q: Can I see who viewed my location? A: No, for privacy reasons. Only aggregate view counts.
Q: Why did my views spike last week? A: Possible causes: mentioned in article/social media, featured in search, local event, seasonal surge. Check review activity for clues.
Q: Do my own views count? A: No. Views from your logged-in account are filtered out.
Q: Can I compare my locations side-by-side? A: Not yet, but it's on our roadmap. For now, open multiple tabs or note metrics manually.
Q: What's a "good" page view count? A: Depends on location type and market. Urban fast chargers average 200-500/month. Rural Level 2 might be 20-50/month. Focus on trends, not absolute numbers.
Q: How do I increase my search ranking? A: Complete your listing (photos, amenities, details), get positive reviews, respond to reviews, and update regularly.
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